Question 1

What does the Site Auditor actually check?

Accepted Answer

Four analysis lenses in parallel — technical SEO (broken links, redirect chains, robots.txt, sitemaps, canonicals, hreflang, JavaScript rendering), AI-crawl/GEO readiness, content decay, and on-page meta — across 200+ checks, each ranked by estimated traffic impact.

Question 2

How is this different from a normal SEO audit tool?

Accepted Answer

Classic auditors flag problems and stop there. SearchChamp writes the fix — Claude generates paste-ready code for missing alt text, broken canonicals, weak titles and meta, and incomplete schema — and applies most of them directly to WordPress in one click.

Question 3

Can I do my own SEO audit?

Accepted Answer

You can, and for a small site it's a reasonable way to learn what the checks mean. It stops scaling quickly: crawling a few hundred pages by hand, re-checking after every change, and keeping up with each AI engine's access rules is where manual auditing breaks down. The useful division is to understand the checks yourself and let the crawl, the scoring, and the re-audit run automatically.

Question 4

Can ChatGPT do an SEO audit?

Accepted Answer

Not a real one. ChatGPT can explain SEO concepts and review a page you paste in, but it can't crawl your site, see your rankings, check what a specific crawler is allowed to fetch, or verify a fix actually shipped — and it has no view of which issues affect the keywords you care about. SearchChamp uses AI for the parts AI is good at (writing the fix, explaining the cause) on top of a real crawl and real ranking data.

Question 5

Does the audit fix issues automatically, or just flag them?

Accepted Answer

Both, depending on the issue: for missing alt text, broken canonicals, weak titles/meta, and incomplete schema, Claude writes the fix and applies it directly to WordPress in one click (Shopify apply is theme-dependent, and some schema like byline/author is advisory-only). Issues that need engineering ship as tickets with full reproducer context instead of a one-click apply.

Question 6

What's "AI-readiness" scoring, and why does every page get one?

Accepted Answer

Every page is graded against each AI engine's known access and extraction rules — the same GEO-readiness lens that runs alongside technical SEO, content decay, and meta checks on every crawl, so you see how ready a page is for AI answer engines, not just Google.

Question 7

Does it check Core Web Vitals?

Accepted Answer

Yes — Core Web Vitals are pulled live from Lighthouse as part of the technical SEO lens, alongside 200+ other technical and AI-readiness checks.

Question 8

Will it apply fixes directly to my WordPress or Shopify site?

Accepted Answer

For WordPress, most AI-written fixes apply in one click through your SearchChamp connection. For Shopify, apply is theme-dependent — some fixes apply directly, others ship as paste-ready code depending on your theme's structure.

Question 9

What happens to fixes that need an engineer instead of a one-click apply?

Accepted Answer

They ship as tickets with full reproducer context — the exact issue, its location, and what needs to change — so there's no manual triage before an engineer picks it up.

Question 10

What types of fixes can be applied automatically to Shopify?

Accepted Answer

On Shopify the one-click path covers the theme-level and metadata issues an audit surfaces most often — titles and meta descriptions, heading structure, image alt text, canonical tags, and structured data. Anything that needs a theme-code or app change is raised as a ticket with the exact location and the change required, rather than applied silently.

Question 11

How often are the AI engine rules in the auditor updated?

Accepted Answer

The access and extraction rules each engine publishes — and the crawler behaviour we observe — change on their own schedule, not ours, so the rule set is maintained continuously rather than pinned to a release. A page's AI-readiness score is recalculated on the next audit against the current rules, which is why re-auditing after a change matters more than the score you saw last month.

Question 12

Is a site audit worth the investment?

Accepted Answer

It depends entirely on whether the audit ends in fixes. A report that lists 200 issues nobody actions is worth nothing, which is the usual outcome. SearchChamp ranks issues by estimated impact on the keywords you actually track and applies most of them in one click on WordPress and Shopify — so the value is in what gets shipped, not in the size of the report.

Question 13

What is the best free SEO audit tool?

Accepted Answer

Most free auditors — including SearchChamp's — will find the same obvious technical problems, so for a first look they're broadly interchangeable. The differences show up afterwards: whether the tool scores pages against AI-engine access rules, ranks issues by impact on your keywords rather than by generic severity, and can apply the fix. You can run a SearchChamp audit free with no signup, then start a 7-day free trial (credit card required, cancel anytime) for the AI-readiness lens and one-click fixes.

Question 14

Is Site Audit included in every plan?

Accepted Answer

Yes — all four audit lenses (technical, AI-readiness, content decay, and meta) are part of the core platform on Solo ($79/month), Business ($179/month), and Agency ($399/month). Plans differ in how many pages you can crawl and how many sites you can audit, not in which checks you get. Paying yearly saves 25%.

Question 15

How often should I run an audit, and does each one cost extra?

Accepted Answer

Monthly is a sensible baseline for a stable site, and after any migration, redesign, or CMS change — those are when the damaging issues appear. Audits draw from your plan's monthly allowance rather than being billed one by one, and re-auditing to confirm a fix worked is the point of the loop, so it shouldn't feel expensive to check your work.

Run	Status	Score	Issues	Fixed
2h ago · manual840c9676 · site	Completed	99	0 · 4 · 11	✓ 108
1 week ago · manuale5925fe0 · site	Completed	99	0 · 6 · 45	✓ 68
2 weeks ago · manual186d5928 · site	Completed	98	0 · 8 · 15	✓ 286
3 weeks ago · manuala7864c78 · site	Completed	99	0 · 5 · 12	✓ 141

Audit your site — and actually fix it

Four lenses, one crawl: technical, AI-readiness, content decay, and meta

Four analysis lenses, run in parallel — then ranked by impact on your keywords.

Classic auditors flag problems. SearchChamp writes the fix — and applies it.

Score every page against each AI engine's known access and extraction rules

Crawl → score → fix → re-audit — in a few minutes

Scored against each AI engine's known access and extraction rules

Questions about Site Audit

Run a free site audit — no signup required