Free Academy · GEO 101 live now

Learn SEO that ranks in AI search.

Free, structured courses on classic SEO and AI-search (GEO/AEO) — with a shareable certificate. One flagship course is live now; the rest of the catalog is rolling out, built by SEO operators who run live campaigns.

Start GEO 101 free →Browse courses
Live nowAdvanced6 lessons · 90 minutes · certificate on completion

AI Visibility & GEO 101

The flagship course. Learn how ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews choose the sources they cite — and the concrete steps to get your brand into those answers. Built from the same playbook our team runs on live campaigns.

1 · Why AI search changed the game

An estimated 800M+ people use ChatGPT every week (OpenAI, 2025) and roughly 60% of searches now end without a click (SparkToro, 2024). When an AI engine answers in prose, only the cited sources get seen — being on page 1 of Google is no longer enough.

2 · How engines choose what to cite

ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews favour content with clear definitions, direct answers, structured data, and third-party validation (Reddit, G2, Wikipedia). These directions are consistent with the Princeton GEO study (ACM KDD 2024).

3 · The 5 crawlers you must let in

Googlebot, GPTBot, ClaudeBot, PerplexityBot, and GeminiBot are the crawlers that feed AI answers. We walk through robots.txt — advisory, not enforcement — and an llms.txt file (5–15 sections, ~60-word summaries) so the right bots can find and parse your content.

4 · Writing a citable page

Lead with a one-paragraph direct answer, add explicit definitions, layer FAQPage and HowTo schema, and back claims with sources. We rewrite a real page live and show how SearchChamp's AI Content Editor scores it for both ranking and citation signals.

5 · Measuring AI visibility

Track citation rate, sentiment, and competitive overlap across all 8 AI engines and up to 250 prompts against 20 competitors. We set up a prompt set in SearchChamp's AI Visibility tracker and read the first results together.

6 · Your 30-day GEO plan

A prioritised checklist: fix crawler access, publish or rewrite three citable pages, ship llms.txt and schema, then re-measure. Pass the final quiz (80%) to earn your shareable SearchChamp Academy certificate.

Start GEO 101 free →See the AI Visibility tracker

Free with a free SearchChamp account · first lesson without sign-in

1 course live · catalog rolling out

Free courses. Real certificates. Practical SEO.

Every course is built by SEO operators — not content writers. AI Visibility & GEO 101 is live today; the rest are marked “Soon” and ship as they’re finished. We never label a course Live before its lessons and quiz are published.

AI Visibility & GEO 101

Live

How ChatGPT, Perplexity, and Google AI Overviews pick the sources they cite — and the concrete steps to get your brand into those answers. The flagship course, live now.

Advanced6 lessons · 90 minutes

SEO 101: How Search Engines Work

Soon

Crawling, indexing, and ranking explained without the jargon. The foundation every SEO needs before touching a single keyword.

Beginner5 lessons · 1 hour

Keyword Research Fundamentals

Soon

Volume, difficulty, intent, and AI Overview presence — what they mean and how to use them to choose keywords worth targeting.

Beginner7 lessons · 90 minutes

On-Page SEO Essentials

Soon

Title tags, meta descriptions, H-tag structure, internal links, and schema markup. The complete on-page checklist.

Beginner6 lessons · 75 minutes

Technical SEO Deep Dive

Soon

Core Web Vitals, crawl budget, JavaScript rendering, hreflang, and site architecture. For SEOs who want to go beyond the basics.

Intermediate10 lessons · 3 hours

Content SEO for Writers

Soon

How to write content that ranks and gets cited by AI engines. NLP topic coverage, readability, and citation-optimized structure.

Intermediate8 lessons · 2 hours

Link Building 2026

Soon

What works today — digital PR, content-led links, and community authority building. What's dead: private blog networks, paid links.

Intermediate9 lessons · 2.5 hours

Local SEO Playbook

Soon

Google Business Profile, local citations, review strategy, and map-pack optimization. Built for local businesses and agencies.

Intermediate7 lessons · 90 minutes

AI Search Optimization (GEO) Masterclass

Soon

The full-depth follow-up to GEO 101. How the engines weight sources, llms.txt and schema in practice, and a citation playbook you can run end to end.

Advanced12 lessons · 4 hours

Ranking in ChatGPT, Perplexity & AI Overviews

Soon

Hands-on tactics: entity building, llms.txt, FAQ and HowTo schema, Reddit and forum strategy, PR citation playbook.

Advanced10 lessons · 3 hours

Schema Markup for AI Citations

Soon

Every schema type that aids AI citation — FAQPage, HowTo, Product, Article, Organization, SpeakableSpecification. With real JSON-LD examples.

Advanced6 lessons · 90 minutes

Productizing SEO Services

Soon

Package your SEO expertise into recurring retainers clients renew. Pricing, scope, deliverables, and client communication frameworks.

Agency8 lessons · 2 hours

Selling AI Search to Clients

Soon

How to explain GEO and AI visibility to non-technical clients, justify the budget, and demonstrate ROI. Pitch decks included.

Agency6 lessons · 90 minutes
Free certificate

Complete a course. Get certified. Share on LinkedIn.

Finish a course and pass the final quiz (80% passing score) to earn your SearchChamp Academy certificate. Certificates are hosted at atlio.ai/cert/[id] with a one-click LinkedIn share and a downloadable PDF — proof of practical SEO skills you can add to your profile and CV.

Structured pathways

Not sure where to start? Follow a pathway.

Beginner SEO Path

Start from zero and build a solid foundation.

  • SEO 101
  • Keyword Research
  • On-Page SEO
  • Content SEO

~8 hours total

GEO / AI Search Path

Get cited in AI answers — start with the live GEO 101 flagship.

  • AI Visibility & GEO 101
  • Schema Markup for AI Citations
  • GEO Masterclass
  • Ranking in ChatGPT & Perplexity

~12 hours total

Agency Owner Path

Built for agency owners who need to sell and scale.

  • Productizing SEO
  • Selling AI Search
  • Local SEO
  • Content SEO

~8 hours total

Frequently asked

Common questions about SearchChamp Academy

Yes — every course is free with a free SearchChamp account. No paywall, no paid tier required. Creating an account takes about 30 seconds, and the first lesson of each course is viewable without logging in.
AI Visibility & GEO 101 is live now — six lessons with a sample outline you can read on this page. The rest of the catalog is marked "Soon" and is rolling out course by course. We only label a course Live when its lessons and quiz are published.
A free SearchChamp account is required from lesson 2 onwards. The first lesson of every course is accessible without logging in, so you can preview the material before committing.
Individual courses range from about 1 to 4 hours depending on depth. The GEO 101 flagship is roughly 90 minutes. Full learning pathways take 8 to 12 hours in total; most learners finish one course per week.
Yes. Finish a course and pass the final quiz (80% passing score) to earn an SearchChamp Academy certificate. Certificates are hosted at atlio.ai/cert/[id] with a one-click LinkedIn share, and you can download a PDF with your name, the course title, and the completion date.
SearchChamp Academy certificates are not formally accredited by a government body. They are a practical proof of completion you can add to your LinkedIn profile, portfolio, or CV — the value is the skills you build, verifiable from the public certificate page.
Arabic courses are planned for a later phase, starting with the foundation SEO curriculum. English is fully supported today.

Start with AI Visibility & GEO 101 — free, today.

Create a free SearchChamp account and start AI Visibility & GEO 101 in under a minute. No paywall, certificate included.

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