1. Acceptance of terms
In plain terms: use SearchChamp for legitimate SEO work, pay for your plan, and the content you create is yours. You start on a 7-day free trial (a card is required), you can cancel anytime, and there is a 14-day money-back guarantee on your first paid charge. The full detail follows.
These Terms of Service (“Terms”) constitute a binding agreement between you (an individual or the organisation you represent) and Atlio Information Technology LLC (“Atlio Information Technology”, “we”, “us”, “our”), a company registered in Dubai, United Arab Emirates. SearchChamp is a product of Atlio Information Technology. By creating an account, accessing, or using the SearchChamp platform (the “Service”), you agree to be bound by these Terms and our Privacy Policy.
If you are accepting these Terms on behalf of an organisation, you represent and warrant that you have authority to bind that organisation and that the organisation agrees to be bound by these Terms.
2. Eligibility
You must be at least 18 years of age to use the Service. The Service is intended for business and professional use. By using the Service, you represent that:
- You are at least 18 years old;
- You have the legal capacity to enter into binding contracts in your jurisdiction;
- Your use of the Service does not violate any applicable laws or regulations;
- You are not located in a country subject to a UAE or international trade embargo.
3. Account registration
To access the Service you must create an account using a valid email address. You agree to:
- Provide accurate, complete, and current registration information;
- Maintain the security of your password and not share your credentials with any third party;
- Notify us immediately at [email protected] if you suspect unauthorised access to your account;
- Accept responsibility for all activity that occurs under your account.
We reserve the right to refuse registration or cancel accounts at our discretion.
4. Licence to use the service
Subject to your compliance with these Terms and timely payment of applicable fees, Atlio Information Technology grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business purposes.
This licence does not include the right to:
- Sublicense, sell, resell, transfer, assign, or otherwise commercially exploit the Service except as expressly permitted under an Agency plan or a white-label agreement;
- Modify, adapt, translate, or create derivative works of the Service;
- Reverse-engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service;
- Remove or alter any proprietary notices or labels on the Service.
5. Prohibited use
You agree not to use the Service to:
- Violate any applicable laws or regulations, including data-protection laws;
- Upload, transmit, or distribute malware, viruses, or other harmful code;
- Circumvent rate limits, credit restrictions, or any technical measures we implement;
- Scrape, crawl, or otherwise extract data from the Service in an automated manner beyond the functionality we provide;
- Generate spam, unsolicited communications, or harmful, misleading, or defamatory content;
- Impersonate any person or entity or misrepresent your affiliation with any person or entity;
- Interfere with or disrupt the integrity or performance of the Service or third-party data therein;
- Attempt to gain unauthorised access to any portion of the Service or its related systems.
6. User content and AI outputs
Your content: you retain all intellectual property rights in the content, keywords, URLs, and data you submit to the Service (“User Content”). By submitting User Content, you grant Atlio Information Technology a limited licence to process it solely to provide the Service.
AI-generated outputs: content generated by SearchChamp’s AI agents (articles, keyword reports, audit findings, llms.txt files, and similar outputs) belongs to you. Atlio Information Technology claims no ownership over AI outputs created through your use of the Service.
Your responsibility: you are solely responsible for ensuring that your use of AI-generated content complies with applicable laws, does not infringe third-party intellectual property rights, and meets the quality standards appropriate for publication. Atlio Information Technology does not review AI outputs for accuracy, completeness, or legal compliance before delivery.
Connected sites: when you connect a website to the Service, you represent that you are authorised to access, read, and modify that website. Atlio Information Technology is not liable for changes made to your site by AI agents that you have explicitly approved.
7. Payment and billing
Plans and pricing: current plan pricing is published at /pricing. All prices are in US dollars unless stated otherwise. We reserve the right to change prices with 30 days’ advance notice.
Free trial: new accounts receive a 7-day free trial. A credit card is required to start the trial. At the end of the trial, you must subscribe to a paid plan to continue using paid features.
Billing cycle: paid plans are billed monthly or annually in advance via Stripe. Annual plans are billed as a single upfront payment.
14-day money-back guarantee: if you are dissatisfied with the Service within 14 days of your first paid charge, contact [email protected] for a full refund. This guarantee applies once per customer.
Cancellation: you may cancel your subscription at any time from your billing settings. Cancellation takes effect at the end of the current billing period. We do not provide prorated refunds for unused time after the 14-day guarantee period, except where expressly provided elsewhere in our agreements (for example, in our Data Processing Addendum).
Taxes: prices exclude applicable VAT, GST, or other taxes. You are responsible for all applicable taxes in your jurisdiction.
8. AI credits
AI agent usage is metered via credits and per-feature usage allowances. Each subscription plan includes a monthly allocation that varies by plan. Credits and allowances:
- Reset at the start of each billing cycle;
- Do not roll over from one month to the next;
- Are not refundable if unused at the end of a billing period;
- May be supplemented with optional top-ups purchased in-app at the rates shown at the time of purchase.
We reserve the right to adjust credit costs for specific operations with 14 days’ advance notice.
9. Suspension and termination
By you: you may delete your account at any time from your account settings. Upon deletion, your data will be purged within 30 days, subject to retention obligations set out in our Privacy Policy.
By us: we may suspend or terminate your account immediately if you breach these Terms, fail to pay fees when due, engage in fraudulent activity, or if we are required to do so by law. We will attempt to provide reasonable notice before suspension except where immediate action is required to protect the Service or other users.
Effect of termination: upon termination, your licence to use the Service ceases. Provisions of these Terms that by their nature should survive termination (including payment obligations, disclaimers, limitation of liability, and governing law) will survive.
10. Disclaimers
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. ATLIO INFORMATION TECHNOLOGY DOES NOT WARRANT THAT:
- The Service will be uninterrupted, error-free, or free from harmful components;
- Results obtained from AI agents will be accurate, complete, or suitable for your purposes;
- Use of the Service will improve your search engine rankings;
- Third-party services and data providers integrated with the platform (including Google, Stripe, and our SEO data providers) will be continuously available.
11. Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ATLIO INFORMATION TECHNOLOGY’S AGGREGATE LIABILITY FOR ANY CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE FEES PAID BY YOU IN THE 12 MONTHS PRECEDING THE CLAIM.
IN NO EVENT SHALL ATLIO INFORMATION TECHNOLOGY BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR GOODWILL, ARISING FROM YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF ATLIO INFORMATION TECHNOLOGY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
12. Indemnification
You agree to indemnify, defend, and hold harmless Atlio Information Technology and its officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from: (a) your breach of these Terms; (b) your User Content; (c) your use of the Service in violation of applicable law; or (d) your violation of any third-party rights.
13. Governing law and disputes
These Terms are governed by the laws of the United Arab Emirates, specifically the laws applicable in the Emirate of Dubai, without regard to conflict-of-law principles. The parties submit to the exclusive jurisdiction of the courts of Dubai for resolution of disputes arising from these Terms.
Before initiating legal proceedings, each party agrees to attempt in good faith to resolve any dispute by direct negotiation for at least 30 days.
14. Changes to these terms
We may revise these Terms from time to time. We will notify you of material changes via email to the address associated with your account and by updating the “Effective” date above. Continued use of the Service after the effective date of revised Terms constitutes your acceptance.