About SearchChamp

Building the SEO platform for the AI search era.

SearchChamp is an AI-native SEO platform built in Dubai by operators who've run SEO for SMEs and agencies. We believe AI search is the biggest shift in search since Google's launch — and SMBs deserve tools that match.

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Why we exist

Search is splitting in two. We built one workspace for both.

The shift

Blue links on one side. The AI answer box on the other.

Search is fragmenting faster than at any point since Google launched. On one side, the ten blue links you've optimized for two decades. On the other, the AI answer box — ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews — answering questions before a user ever clicks. The legacy tools treat AI search as a side-quest. We built SearchChamp in Dubai, bootstrapped, so SMEs and agencies get one AI-native workspace for both, at a price that isn't enterprise-only.

The gap

Priced out of the answer

Enterprise platforms run $1,000s/mo and assume a dedicated SEO team. SMBs and agencies kept being priced out of the exact visibility they needed most.

The bet

AI-native from line one

We didn't bolt AI tracking onto 2015 architecture. Citation tracking across all eight engines, GEO scoring for 5 crawlers, and 7 specialist agents are the core — not a premium add-on.

The build

Bootstrapped in Dubai

Zero outside funding. Built by SEO operators who run real search programs, shipping fast and answering to customers — not to a board or a growth-at-all-costs term sheet. Every roadmap decision is made by people who use the product daily, not by a fundraising deck's growth targets.

The promise

Honesty as a feature

We never fake metrics, invent logos, or claim ranking lift we can't prove. When a competitor does something better, our comparison pages say so — for example, our /compare/searchchamp-vs-ahrefs page openly states that Ahrefs' 25-billion-link backlink index is the largest in the industry, well ahead of SearchChamp's own ~5.4B-link index, and recommends Ahrefs for teams that need that raw depth.

SearchChamp by the numbers
2025
Founded
Dubai
Headquartered
7
AI agents deployed
6
AI engines tracked
5.4B+
Keywords in database
188
Countries supported
$0
Outside funding
What we believe

What we believe

Value

AI-native, not bolted-on

Every SearchChamp feature is designed with AI built in from the start — not retrofitted onto 2015 architecture. AI visibility tracking, AI content scoring, and weekly AI summaries are core features, not premium modules.

Value

Built for the 99%

SMBs and agencies, not Fortune 500 procurement teams. Pricing, UX, and feature design reflect what operators who run real search programs actually need — not what a 50-person enterprise SEO team checks off in a vendor evaluation. Solo starts at $79/month with the full toolset included; enterprise-grade platforms like Ahrefs Advanced or Semrush Business run $449+/month for a comparable feature set, pricing most SMBs and solo operators out entirely.

Value

Honest comparisons

We tell you when a competitor does something better. Our comparison pages include a 'things they do better' section — Ahrefs' backlink index depth and Semrush's Domain Overview traffic-split data are two concrete examples we point to rather than paper over. Sustainable trust built on honesty beats a short-term conversion win every time.

Value

Compound learning

Documentation, Academy courses at /academy, and research content are free and always will be. SEO knowledge should be a commons, not a paywalled moat that only enterprise teams can afford to learn from — every guide we publish assumes no prior SearchChamp subscription is required to benefit from it.

The team

Built by SEO operators in Dubai

Ebi Banayan
Founder, Atlio Information Technology

SEO operator turned product builder. Built SearchChamp to solve the exact problems he kept running into in UAE SEO programs: no AI search visibility, no Arabic support, and no tool that fit an SMB budget.

We're growing the team. If you're an SEO operator, content creator, full-stack engineer, or product designer with a bias for shipping fast — we want to talk.

The road so far

From a one-person wall to a full AI-search platform

2025
SearchChamp is founded in Dubai

An SEO operator running search programs at UAE businesses hits the same wall — enterprise tools that are overkill, SMB tools with no AI-search coverage, nothing in between. SearchChamp starts, bootstrapped, with AI as the primary developer.

$0 outside funding
2025 · H2
First paid customers and the core agents ship

AI Visibility tracking, Keyword Research, Content Writer, and the Site Auditor go live. The first paying customers come from the exact segment SearchChamp was built for: SMEs and agencies running lean.

First revenue, day-one profitable
2026 · H1
Seven specialist agents + a Concierge orchestrator

The platform grows to 7 specialist AI agents — Keyword Research, Content Writer, Site Auditor, AI Visibility, Brand Voice, llms.txt Generator, and Opportunities — coordinated by a Concierge orchestrator with 27 agent tools.

8 AI engines · 5 AI crawlers scored
2026 · now
5.4B+ keywords, 188 countries, Ember re-skin

A 5.4B+ keyword index, backlinks intelligence across 12 tabs and 5 outreach lanes, an Opportunities engine spanning 9 sources, and a full Ember design system — all in one workspace, priced from $79/mo.

Still bootstrapped
Common questions

About SearchChamp

SearchChamp is built by SEO operators in Dubai under Atlio Information Technology LLC. It's bootstrapped with zero outside funding — so the roadmap answers to customers, not investors.
SearchChamp was founded in 2025 in Dubai, United Arab Emirates. It was profitable from day one and has been growing alongside the SME and agency segment ever since.
AI search is a core feature, not a module. SearchChamp tracks citations across 8 AI engines, scores GEO readiness for 5 AI crawlers, and runs 7 specialist agents — alongside traditional rank tracking, audits, and backlinks — all in one workspace.
No. SearchChamp is built in Dubai but supports 188 countries with a 5.4B+ keyword database. The Dubai base gives bilingual English/Arabic support and a single timezone for serving MENA, Europe, and Asia.
Because we don't fake them. SearchChamp never invents customer logos, fabricates outcome percentages, or claims ranking lift it can't prove. Honesty is a ship-blocking rule, not a marketing line — including telling you when a competitor does something better.
Yes — backlinks remain one of the strongest ranking signals, and AI answer engines lean on the same authority signals when deciding which sources to cite. SearchChamp's Backlinks agent and 5-lane outreach autopilot are built on that premise.
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